History & Mission
Nonprofit organizations have long been essential threads in the tapestry that is the Crescent City. In its 90-year history, the Junior League of New Orleans has played a vibrant role in that story, helping rebuild a city devastated by natural disasters, promoting healthy families, developing the potential of women, as well as educating and protecting the city’s youngest residents.
The operation of a thrift shop as a permanent JLNO fundraiser dates back to 1927 when the first shop opened on Royal Street. It later moved to Bourbon Street before relocating to its present Uptown buildings in 1960. JLNO’s thrift shop is the second oldest continuously running business on Freret Street. The thrift store we know today began in the early 1990s when it moved from the next door annex into its current 8,000 square feet of retail space and renamed to Bloomin’ Deals.
No history of a New Orleans area business is complete without recounting the events of Hurricane Katrina in August 2005. Nearly everything in the shop was lost after the storm, so Junior Leagues from around North America pitched in to replenish inventory. JLNO and community members contributed their time and energy to sort the donated items and assist in the repairs to the building. They gained a sense of purpose, and members reconnected. On December 16, 2005, Bloomin’ Deals reopened, bringing a sense of normalcy to the neighborhood and daily life.
As a constant cornerstone on the evolving Freret Street Corridor, Bloomin’ Deals has always been about community and at the heart of who we are as League members. For new JLNO members, the thrift store is often their first project and where they form their first JLNO friendships.
The Junior League of New Orleans is an organization of women committed to promoting voluntarism, developing the potential of women and improving communities through the effective action and leadership of trained volunteers. Its purpose is exclusively educational and charitable.